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EVALUATE MARKETING STRATEGIES OF A INFOMERCIAL

  • In order to determine if your infomercial campaign will be a success, it's important to evaluate your marketing strategies for your planned infomercial campaign.
     
  • By critically evaluating your marketing strategies you will help improve the chances of your infomercial campaign becoming a success.
     
  • Successful infomercial products have:
     
  • Broad appeal
     
  • Are easy to demonstrate
     
  • Solve a common problem
     
  • Make life easier
     
  • Can be sold both directly and through retailers
     
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