INFOMERCIAL FAQ MEDIA BUYING PRODUCTION GLOSSARY INTERNET
infomercial faq
 

INFOMERCIAL CAMPAIGN SUCCESS

  • It's very important to work with experienced vendors for all aspects of your infomercial campaign.
     
  • Key vendors include:
     
  • An infomercial production company
     
  • An infomercial media buyer
     
  • A telemarketing firm experienced at working with direct response TV campaigns
     
  • A credit card processor
     
  • A fulfillment house.
     
  • These vendors typically recommend and work with other vendors who are experts at running infomercial campaigns.
     
  • Unlike other types of advertising campaigns, with an infomercial campaign, it's in the best interest of all the vendors for your campaign to be a success, since their compensation is typically tied into your campaign being profitable and selling a high volume of the product or service you are marketing.
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