INFOMERCIAL FAQ MEDIA BUYING PRODUCTION GLOSSARY INTERNET
infomercial faq
 

INFOMERCIAL, INTERNET AND RETAIL SALES

  • Consumers purchase infomercial products either through an 800 number directed to a telemarketing firm, via the company's website or eventually through retail channels.
     
  • Infomercial products are typically sold only through DRTV (direct response television) initially.
     
  • A growing percentage of infomercial purchases are now occurring through the Internet.
     
  • Infomercial marketers are now reporting that 30-70% of infomercial sales are happening on their company's website.
     
  • This trend has helped lower the telemarketing costs for infomercial marketers, since no telemarketing cost are incurred with purchases made through the web site.
     
  • Successful infomercial products are typically taken to retail after DRTV sales begin to drop off.
     
  • In a recent survey of infomercial/DRTV buyers, 37% said they have also purchased a product at retail after seeing it advertised on TV with an 800 number.
     
  • Retail sales for hit infomercial products are typically 5-10 times the TV sales, since only one out of five consumers purchase products directly through the TV offer.
     
  • Retailers are very interested in stocking successful infomercial products in their stores, because they know that the TV infomercial campaign will drive customers into their stores seeking to purchase a hit infomercial product.
     
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