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MASS APPEAL PRODUCTS AND INFOMERCIALS

  • Products that appeal to broadest audience tend to work most effectively when marketed through infomercials.
     
  • Mass appeal products from a broad range of categories perform well in the infomercial marketing format.
     
  • Niche products generally do not sell as well, since they typically appeal to a narrower audience.
     
  • Products that might appear to target a certain audience are often also purchased by other segments of the population.
     
  • For example, a ladder infomercial that initially targeted men found that 40% of their sales came from women.
     
  • The customers of this mass appeal product were often women buying the product for their spouse or significant other.
     
  • Some mass appeal products that are successfully marketed through infomercials are knocked off by competitors anxious to capitalize on the success of the product.
     
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