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INFOMERCIAL PRODUCTION
Any successful infomercial campaign starts with a well-produced show. Infomercial DRTV outlines the key steps in the infomercial production process. Infomercial DRTV takes you through the infomercial production process from budgeting, to scripting, through editing. Infomercial marketers can utilize this information about the infomercial production process as a guide to producing a successful infomercial.
 
INFOMERCIAL PRODUCTION PROCESS
  • It's important to work with an experienced infomercial production company that has a proven track record of success in the infomercial industry and thoroughly understands the infomercial production process from start to finish.
     
  • An infomercial is 28:30 in length and typically contains three to five segments with a call to action (CTA) separating each segment. The CTA is the key selling portion of an infomercial.
     
  • A creative brief is initially developed that includes all the relevant information about your product or service that will be utilized to most effectively sell your product/service in the infomercial.
     
  • The creative brief serves as a template for the development of the infomercial script and includes the product features and benefits, competitive advantages, pricing and offers, review of marketing successes/failures, before and after photos, testimonials, etc.
     
  • The infomercial production process involves budgeting, scripting, storyboarding, talent selection, location scouting, wardrobe, set selection, shooting and editing.
     
  • During the editing process, voiceovers, graphics, animation, testimonials and sound mixing are incorporated into the infomercial. This is a key phase of the infomercial production and requires the expertise of a seasoned infomercial production company.
     
  • Infomercial production generally starts at $75,000 and goes up from there. Many factors can affect the cost of the infomercial production process, including how it is shot, locations, talent, length of the shoot, sets, travel, etc.
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