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UPSELL AND CONTINUTY PROGRAMS FOR INFOMERCIALS

  • Upsells and continuity programs are often critical components in making an infomercial campaign profitable.
     
  • Upsells are related products or services that are sold after the initial product sale.
     
  • Continuity programs typically involve sending a product to a consumer on a regular basis, with their permission, which creates an ongoing income stream for the infomercial marketer.
     
  • It's best to work with a telemarketing firm or lawyer who is versed in the laws regarding continuity programs and up-sells when establishing these programs as part of your infomercial campaign.
     
  • Consumers typically stay on continuity programs for 4-6 months on average, depending upon the product being marketed through the infomercial.
     
  • Both upsells and continuity programs add incremental income to the bottom line.
     
  • In today's more challenging media environment, up-sells and continuity programs are often essential to insuring that an infomercial campaign is profitable.
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